What is good - 60's models

I decided to collect some visuals on each of the models to use for when I design my packaging and promotional material. 

Twiggy 

Bridget Bardot

Sophia Loren

Edie Sedgwick

What is good - Brief summary

As my product range is based on the four fashion capitals of the worlds I thought it would be appropriate to use a symbolic and iconic image to represent each for the individual perfumes. This being a models face, an identity which could be linked to each country and a character for each fashion city, the models I have chose are Twiggy for London, Bridget Bardot for Paris, Sophia Loren for Milan and Edie Sedgwick for New York. All of these woman were most iconic in the sixties because they were so rememberable after setting fashion trends by wearing statement clothing and having unique haircuts as well as being the most photographed women as the time. 

Below is a link to a pinterest board I have created which I have gathered influential images from the sixties, it shows the variety in all things iconic from the time such as fashion patterns, clothing, models and magazines.

http://pinterest.com/lisamarinaburns/1960s/

What is good - Initial ideas

Here are a few design sheets I have done in order to plan and explain my concept in a more visual way.

The idea is to create a collection of perfume products based the four fashion capitals of the world, London, Paris, Milan and New York.

I want to develop a variety of products which will tie the concept together and so that I have fullfilled the brief. 

I would like to use a range of processes on the perfume packaging I create as most high end packaging use good quality stocks and nice processes to attract attention. 

The theme I have in mine is to create perfume bottle which look like mannequin heads, ideally iconic models such as Twiggy, Alexa Chung, Erin O'Connor etc.  

In order to produce the bottle I had to take some initial ideas down to the wood work and casting department in college to see if any of them was doable. Unfortunately the designs were too specific and teh final outcome wouldn't really resemble a perfume bottle. So I decided to scrap the designing of the product from scratch and concentrate on an easier mock up version. 

What is good - Concept boards

Here are a few boards I put together to show my peer group during a crit.

What is good - initial ideas

The concept I have produced is inspired by the collection of Marc Jacobs perfumes as well as many other fashion houses that create fragrances along with fashion trends and styles in association with fashion capitals. Here are a few design sheets to show the idea development. 

Exhibition poster - Final crit

Today I took my printed poster to the crit to receive some feedback, the crit was slightly different to usual given that the feedback marked whether your poster won to be in one of the seven frames. Everyone had leave a score of 1-20 next to all the work, I received a total of 380 from 33 notes with an average mark of 11.52.

(blog photograph of printed poster)

Shortly after we did a quick presentation to our crit group and then received some written feedback about our posters, below are the comments I was given which I was really happy with:

- Good play on words 'Bi-monthly' 'Bi-cycle'
- Clear and clean illustrations
- Illustrations stand out well on the black background
- Perhaps some body copy giving information about the exhibition space would be beneficial
- Concept of constant cycle of work is strong
- Typeface matched the 'art deco' imagery well
- Good choice of colour pallet
- Play on words suits the poster theme
- Quirky illustrations
- Great play on words and illustrations are eye catching
- Concept is appropriate, perhaps consider other processes
- Style of imagery and colours work well together
- May of been nice to just use the bike wheel and clock full size as a working bike

Exhibition poster - Final design

I decided to choose quite a subtle and warming colour pallet as I didn't want the style of the poster to look too vivid. I think the soft colours are suitable for the illustrations I have done of particular objects such vintage clocks, buttons and a retro phone dial. 

The font I chose was Myriad Pro due to the 'O' resembling much of the objects I drew and I think the style of font suits the poster concept. 

Given that the title of the poster is 'Bi-Cycle Exhibition' I wanted to play with the circular shapes and make them look like bicycles.

Final Poster

Overall i'm pretty happy with the final design, I think concept wise it delivers the message visually about the bi-monthly exhibition.