Design for print and web/ ISTD/ Action plan

Target audience (Specified)

Gardeners who enjoy the practice of growing plants and tending to their life either as a job or a hobby, 35-40 years of age

Research

Look into the anatomy of typography
Discover plant biology 
Develop a breadth of visual and informative research about botanical life
Look at publications, website, books and guides about plants, life processes, evolution, living organisms, and culture to develop a better understanding about 'plantae' 
Photoshop and after effects tutorials 

Media 

Explore hand rendered type 
Create a title from a well executed typeface, using either photoshop or after effects to then make a time lapse of the word growing in the form of plants and flowers.
Design, and execute examples using the laser cutter from media development as well as a technique which may be used in a final product

Product ideas
Highlighted are my favourite ideas which i will start designs on

An A-Z zine of flowers
An A-Z of botanical plants (names)
A book about smallest to largest plants, with reference to type - lower case to upper case 
A guide of ocean to earth - plant evolution 
Plant/ flower tags - botanical illustrations and information about each plant (could be photographed too, product in context)
A book about how plants survive (climate themed)
A website, informative - a gardeners guide to growing plants
A website directory of plants and flowers - A = Algae: The largest and most complex marine forms are called seaweeds. etc An idea for the homepage - Use the hand rendered typeface to create a word 'Plantae' which will grow like a plant across the homepage p..l..a..n..t..a..e, each letter step by step growing into a word/ plant like form, soft ware to be used - after effects or photoshop

Design for print and web/ ISTD/ Design direction boards

Here are the design direction boards i presented to the class in todays crit. 'Not Just Fleurons'

Ideas 

Research 

Crit feedback:

Strengths

Well thought out

Type faces used in examples of work would work well for development

Clear direction of what you want to do

The range of different media give you a selection to play with, and develop from

Hand rendered type face would look good as a book cover perhaps

Good visuals and good amount of research brought to the crit

Areas for improvement 

What is the age group of your target audience, try to specify? 

How will it be informative, what information will you be given to the audience?

Consider products, draw mock ups, have a variety

Narrow dow the media, don't have anything too complex

Considerations

Installation or illustration based would work well for the brief, unsure about the two together

Stick with a hand rendered approach, then perhaps digitalise later 

Think about colour schemes and fonts used

Design for print and web/ ISTD brief questions

5 problems you want to solve:
- How to develop a typographic product
- How to inform others about botanical life
- Why plants, flowers and gardens exist
- What the variety of botanical there are
- Have a clear visual identity and appropriate concept

5 reasons why:
- To further my typographic skills
- To gain a knowledge about the concept of my brief and apply it to products which also inform others
- To explore the life of plants and better my understanding about any kind of topic to inform others
- To investigate the botanical life around the world, different countries, different plants
- Having a clear concept and final idea that will express something worthy about the brief in a clear yet artist way

5 facts about the subject and content:
- Some see gardening as a metaphor of life
- Gardening comes in different forms
- In all gardens is the presence of plants
- Plants consist of form, colour, smell, feel, association, size, texture etc
- All plants have a different name

5 facts about your audience:
- Gardeners who enjoy the practice of growing plants and tending to their life either as a job or a hobby
- Photographers capture imagery of botanical art in a contemporary form


5 ideas you want to communicate:
- An informative website about botanical life
- A website which instructs individuals how to maintain the perfect garden
- A foundation where by gardeners can buy accessories and equipment for their garden
- An A-Z of all plants in the UK
- Facts and tips about hare to take care of the life that grows in ones garden

5 possible outcomes (end products):
- A typeface illustrating elements of flowers and plants
- A website which delivers informative and educational information about garden life
- A website for sharing information about gardening (from gardener to gardener) this could include, tips, photos etc
- A subscribing magazine
5 ways you can distribute these products:
5 things that should be communicated:

Design for print and web/ ISTD Re-write the brief

' Not just fleurons '

The brief:
Develop an understanding of the world of plants, consider their form, colour, size, texture, smell, taste, feel associations, personalities and botanical names. Develop an appealing ad informative outcome which interprets and celebrates plants.  Use mixed media to produce the typographic piece from hand rendered, screen, print, 3d and installation and media would be appropriate if it's a solid concept overall. Show off your typographic skills and remember to include words and language that are relevant to the theme of the brief.

Target audience:
- Stores that sell plants and flowers
- Gardeners
- Flower and plant enthusiasts
- Travellers
- Artists and photographers

Considerations:
As the botanical world is paradise of green tones and rainbow colours, the typography should follow these themes and be inspired the garden life.

Background:
Show an understanding of typography and how it can be used by applying element of the brief to it. Investigate thoroughly into the concept of the garden and the idea of flowers, what they are, why they are here and what they are for. Show a breadth of visuals and informative research.

Requirements:
- Research and development
- Strategy
- Specifications/ Grids
- Dummy/ Prototypes
- Final product

Design for print and web/ ISTD Briefs

We are required to pick one of the briefs from the ISTD projects, below are the ones i have selected which i have interest in and i believe i could develop something creative from these as a starting point. 

Ideas:

60's theme

Comparing artists

Songs that relate

Motion graphics

Short video

An advert

Interactive typography

Consider different eras, the change in music

Style of music reflect in design of type

Ideas:

Theme of 100

Fashion, music, art

Sport, science, literature, history

 

Ideas:

Cityscape/ Landscape

Installation or wall art

Graffiti inspired

Stefan Sagmeister like?

3d type

Objects used, natural, manmade

Select locations, beaches, fields, car parks, subways, derelict buildings etc

Ideas: 

3d type design

Installation

Photographs of botanical life

Flowers, plants, gardens

Different cultures

Consider colour, size, texture, smell, taste feel etc

Design for print and web/ Brief

Brief

Produce a body of work in response to one of the given briefs that demonstrates your understanding of design for Print AND Web-Based delivery. You should use the brief as a starting point that you can extend/expand in order to evidence your ability to design for cross media delivery. You will need to identify a point of focus (Print or Web) and present  products in their appropriate format. Any remaining deliverables can be presented as proposals with full artworks and supporting media.

Brief considerations:

Demonstrate an understanding of design and print

Use the brief as a starting point

Expand ideas

Mixed media delivery 

Document progress and research on DP and DC

Design for an audience

Demonstrate industry standard requirements 

Consider production methods

Stock and colour systems

Commercial costings

Correct labeling on blogs

Include mock ups

Final products

A fully functioning index file, ready for hosting

A pdf of 5 presentation boards (posted to DP via issuu)

Practical, conceptual and technical decisions included

Studio deadline and module deadline: 30/01/2012 - 2pm

What is design for print: Finishing experiments/ Foiling

Today i decided to practice doing some foiling, my original idea was to encorporate xamples of foiling into my info pack design, perhaps have a section of finishing examples how ever i would much prefer to use a technique such as embossing or foiling for a front cover. 

Here are few images showing the process of foiling. 

For these quick testers i just used the laminator, normally for the foiling process you would use a heat press, however these were just experiments. 

For this i printed off the the title 'Print Info' and placed a selected foil over the top and put it into a card folder before putting through the heated laminator. 

The result shows how the foil sticks to the ink through because of the heat, i particularly like this type of foil as i think is would look good on numerous stocks. 

I thought it would be useful to experiment with different stocks as well just to see the difference in outcome. 

A different foil i picked was a champagne gold, another nice foil which looks polished once finished.