Produce a body of work that explores the relationship
between content context and product in relation to your individually identified
subject or theme. You should aim to produce a response that clearly and
effectively exploits the function of your concepts in relation to:
A Brief History of....
A collection of.....
An Introduction to.....
Things you need to know about....
An exhibition of.......
Your work should practically and conceptually explore the
possible products, ranges and methods of distribution that may be suggested by
your content or reflect your own creative ambitions within Graphic Design.
Background / Considerations
This brief is in three parts
Part 1: Based on the
introductory workshops develop a practical, visual and contextual investigation
of a specific subject of your own choosing. You should aim to develop research
from a range of primary and secondary sources in order to fully explore the
opportunities for informed creative development. Your research and development
of this part of the brief should be documented on appropriate blogs and will be
printed as part of your interim concept pitch.
Part 2: Develop a
body of practical and contextual research that explores the relationship
between TWO of the following areas of design.
Publishing & Editorial
Information & Way-finding
Branding & Identity
Product & Packaging
Retail & Promotion
One of these should be your primary focus of contextual
research with the second allowing you to relate this discipline to the broader
creative and professional contexts of graphic design. Your contextual research,
critical observations and reflective evaluations should be documented on your
Design Context blog and summarised in the design and production of a 16 page
Design Context Publication.
Part 3: Develop and produce a practical and contextual
response to your research that brings together your research into content,
context, specific design disciplines and appropriate media/formats. Your
response should explore the relationship between product range and method/media
of distribution as well as specific audiences, contexts and appropriate tone of
voice.
Mandatory requirements
As defined by your interpretation
of the selected brief.
You will need to meet any
mandatory requirements specified on individual briefs.
In addition to the submission
requirements for the briefs you will need to evidence the research, development
and production of your resolutions.
Your work should be documented
through regular labeled posts to your Design Practice and Design Context Blog.
Correct labeling of your work on
your blog is essential. Failure to organize your work clearly will affect
the assessment of your work
Your response to the brief should be
supported by a short rationale (250 words) and evaluation of your work in
relation to the initial brief.
Deliverables
Resolutions & Products
appropriate to your selected brief(s).
Presentation boards articulating
the selected research development, resolution and contextualization
of your work.
Posts to your Design Practice
& Design Context blog demonstrating your ability to effectively
record, document and critically evaluate the progress of your work in
relation to your own intentions and appropriate areas of contemporary
creative practice.
A 16 Page Design Context Presentation
and supporting research
Studio Deadline
Interim Concept Presentations - 19 / 03
/ 2013
Module deadline
21 / 05 / 2013 - 1pm
No comments:
Post a Comment