The language of graphic design:
What is visual literacy?
-The ability to construct meaning from visual image and type.
-Interpreting images of the present past and range of cultures.
-Producing images that effectively communicate a message to an audience.
What is visual communication?
-It is the process of sending and receiving messages using image and type.
-It is based on signs, symbols, gestures and objects.
-It's effected by audience, context, media and method of distribution.
Key Elements - Visual language in Graphic Design:
Frame
Format
Form
Ground
Composition
Visual Dynamics
Type
Image
Colour
Layout
Legibility
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