Todays workshop/ crit was a little different to normal, instead we had the opportunity to have our concept boards critted as apposed to our work or ideas. This was very useful for me as i'm not great with layout our nor do i grasp exactly what a concept/ presentation board should have presented on it some times.
In groups of 6 we circulated our presentation boards around table giving each person the option to annotate positive and negative feedback in relation to the layout, composition and content of the boards.
- Number presentation boards, for order
- Alter spacing error in the Marc Jacobs title
- Align titles to copy
- Including back ground information helps audience understand concept more
- Reduce amount of text on boards
- Well layed out and organised
- Perhaps have bullet points to key information comparisons
- Good idea having the name and date bottle each perfume
- Pictorial timeline is a good idea, self explanatory
- Good use of space on board, aligned imagery
- Use of white space on boards recurs, but is the gap between the header and title needed?
- Well laid out with interesting imagery
- Use capital letters as you have in other headings
- Too much text to read on a board
- Reduce amount of text to key points
Here is the list we were asked to make to help up us write out brief:
5 words that sum up your good
1. Fragrance
2. Fresh
3. Brand
4. Individual
5. Popular
5 words that sum up your target audience
1. Young
2. Fashionable
3. Collectors
4. Beauty enthusiasts
5. Females 20-25
5 words that sum up your tone of voice
1. Endearing
2. Exciting
3. Interactive
4. Influential
5. Engaging
5 products that you want or could create
1. Perfume bottle design
2. Packaging design
3. Promotional products (samples, miniature perfume bottles, gift sets)
4. Website
5. Campaign or advert
Processes i would like to practice
1. Foiling
2. Laser cutting
3. Spot Varnish
4. Craft skills (net cuts outs)
5. Embossing/ Debossing
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