Proverbally yours / Message and delivery

Here is where i started designing, i didn't execute a final design, i just had a few ideas and began on illustrator.


I found this brief difficult, i didn't fully understand myself what message i should be sending to the target audience, i understood why i should, but not exactly what to say.
I Started by measuring a 16x11cm rectangular house shape (measurements altered through out the process), eventually tripled it across the art-board and flip/rotated it so i had 6 different faces of the mail shot to work with for it to be a double sided print.


Here is an initial sketch i started from:

Below is a little character i created, he isn't a serious person, just a funny plumber.

I haven't designed many things on illustrator, so i'm pleased with this design because i feel i can work less hand rendered. The idea behind the mailshot is that fixing a problem sooner rather than later is surely better, before a problem gets twice as bad. The motto 'react repair resolve' is a persuasive message from the plumber to the audience telling them, if they are aware of a problem for example a leaky tap, to do something about is sooner rather than late.

final design: overall i'm really happy with the designs, i think they are simple yet informative.

Above are the stickers i designed on illustrator, as a small reminder to to get a problem fixed.

The far left section has a sticker designed as a little reminder for the recipient to place the sticker on something with a fault, reminding them to get it fixed.


The top middle is the interior of the house, displaying a pipe system with icons i designed of the most often household problems, for example rattling pipes, a leaking tap, no hot water etc. There is also an individual pointing towards the the system, he is a generic plumber, not meant to be serious, just pointing you in the right direction, i got the idea from 'plumbum', quite often you see a plumbers bum when they are at work


The far right section has a large bold tap and text in the space, i wanted the message to stand out, and i thing the image of a tap spilling out the words gives it an element of surprise.


The bottom right section has the individual again pointing inwards to the envelope and also at the website offered as advice or for information if a problem was to occur/happened.


The bottom middle section is something simple, being the back of the house to incorporate the overall design, stating my original proverb, unsure if this work or has enough impact.


The bottom right section has a space for the recipients and for a stamp.

Below is my final mailing list, a list of recipients which were relevant to my mailshot, Leeds college of art a requirement. The other four were general households, people with old houses, those with new fitted fixtures which may have went wrong or have continuous problems with plumbing systems.