Target audience (Specified)
Gardeners who enjoy the practice of growing plants and tending to their life either as a job or a hobby, 35-40 years of age
Research
Look into the anatomy of typography
Discover plant biology
Develop a breadth of visual and informative research about botanical life
Look at publications, website, books and guides about plants, life processes, evolution, living organisms, and culture to develop a better understanding about 'plantae'
Photoshop and after effects tutorials
Media
Explore hand rendered type
Create a title from a well executed typeface, using either photoshop or after effects to then make a time lapse of the word growing in the form of plants and flowers.
Design, and execute examples using the laser cutter from media development as well as a technique which may be used in a final product
Product ideas
Highlighted are my favourite ideas which i will start designs on
An A-Z zine of flowers
An A-Z of botanical plants (names)
A book about smallest to largest plants, with reference to type - lower case to upper case
A guide of ocean to earth - plant evolution
Plant/ flower tags - botanical illustrations and information about each plant (could be photographed too, product in context)
A book about how plants survive (climate themed)
A website, informative - a gardeners guide to growing plants
A website directory of plants and flowers - A = Algae: The largest and most complex marine forms are called seaweeds. etc An idea for the homepage - Use the hand rendered typeface to create a word 'Plantae' which will grow like a plant across the homepage p..l..a..n..t..a..e, each letter step by step growing into a word/ plant like form, soft ware to be used - after effects or photoshop
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