Wednesday, 13 February 2013

What is good - Marc Jacobs/ crit 1

During todays crit we were put into groups to present and discuss our chosen 'good' thing. I informed my peers of the research i had looked into, which ranged from a history of Marc Jacobs as a designer, the perfumes that have been produced by the brand and the perfumers who make the fragrances.

Overall the feedback was positive and my peers were happy with what i presented, they suggested other aspects for me to look into in relation to Marc Jacobs perfumes.

- Perfume history
- Unisex perfume
- Application
- Strengths of perfume
- Existing competition
- Costs

Loraine also suggested that we make a list to research, a minimum of 5 topics to look into:

- Perfume history
- Strengths of perfume, Eau de toillete, Eau de parfum etc
- Branding competition
- Bottle and packaging design
- Perfumers

As well list a list stating a minimum of 5 skills i want to improve:

- Photoshop skills
- Extend design development
- Experiment more
- Broaden ideas
- Understand the brief fully before working on it

For next weeks session we were asked to bring in:

- 5 examples of branding which promote similar themes to what i am doing, e.g perfume packaging to look at and deconstruct, bring in printed versions to observe logo, colours and finishes.
- 5 examples of print i like that have aspects of what i want to explore, e.g packaging, layout and processes.

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