Another aspect i have noticed when browsing magazines is that when a male is in a perfume ad or is the face of a fragrance, it tends to be in black and white. I imagine this is to promote classiness.
Tuesday, 19 February 2013
What is good - Primary research/ Perfume advertisements
So today i decided to gather a little primary research, i wanted a collection of printed visuals which are published in many fashion magazines such as Elle, Bazar and Vogue. Each of the images show a different perfume, and a different method of advertising for each brand.
A recurring theme through fragrance advertising, especially when promoting female perfumes, there tends to be a female depicts in the ad as a face of the fragrance, a focus to sell the perfume just as much as the intent for it be be worn by a woman.
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