Thursday, 21 February 2013

Studio brief 1: / What is good/ Product, range, distribution


 Brief

Produce a body of work that explores the relationship between content context and product in relation to your individually identified subject or theme. You should aim to produce a response that clearly and effectively exploits the function of your concepts in relation to:

A Brief History of....

A collection of.....

An Introduction to.....

Things you need to know about....

An exhibition of.......

Your work should practically and conceptually explore the possible products, ranges and methods of distribution that may be suggested by your content or reflect your own creative ambitions within Graphic Design.

Background / Considerations

This brief is in three parts

Part 1:  Based on the introductory workshops develop a practical, visual and contextual investigation of a specific subject of your own choosing. You should aim to develop research from a range of primary and secondary sources in order to fully explore the opportunities for informed creative development. Your research and development of this part of the brief should be documented on appropriate blogs and will be printed as part of your interim concept pitch.

Part 2:  Develop a body of practical and contextual research that explores the relationship between TWO of the following areas of design.

Publishing & Editorial

Information & Way-finding

Branding & Identity

Product & Packaging

Retail & Promotion

One of these should be your primary focus of contextual research with the second allowing you to relate this discipline to the broader creative and professional contexts of graphic design. Your contextual research, critical observations and reflective evaluations should be documented on your Design Context blog and summarised in the design and production of a 16 page Design Context Publication.

Part 3: Develop and produce a practical and contextual response to your research that brings together your research into content, context, specific design disciplines and appropriate media/formats. Your response should explore the relationship between product range and method/media of distribution as well as specific audiences, contexts and appropriate tone of voice.

Mandatory requirements

As defined by your interpretation of the selected brief.
You will need to meet any mandatory requirements specified on individual briefs.
In addition to the submission requirements for the briefs you will need to evidence the research, development and production of your resolutions.
Your work should be documented through regular labeled posts to your Design Practice and Design Context Blog.
Correct labeling of your work on your blog is essential.  Failure to organize your work clearly will affect the assessment of your work 
Your response to the brief should be supported by a short rationale (250 words) and evaluation of your work in relation to the initial brief.

Deliverables

Resolutions & Products appropriate to your selected brief(s).
Presentation boards articulating the selected research development, resolution and contextualization of your work.
Posts to your Design Practice & Design Context blog demonstrating your ability to effectively record, document and critically evaluate the progress of your work in relation to your own intentions and appropriate areas of contemporary creative practice.
A 16 Page Design Context Presentation and supporting research

Studio Deadline

Interim Concept Presentations - 19 / 03 / 2013

Module deadline

21 / 05 / 2013 - 1pm

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