Today's session was a quick concept workshop, we had to ask ourselves what a concept is?
- An idea
- A plan
- A way of thinking
- A message
- Guidelines
- Possibilites
Simon informed us about an existing hotel in London known as the ampersand, which has a unique design approach to the interior decor and product design within the hotel.
An example of the slogans used are 'cats and dogs'
We were then asked in our groups to generate ideas for the hotel, below are a few of our examples:
Slippers: Warms & Toasty/ Nice & Comfy/ Left & Right
Breakfast menu: Rise & Shine/ Wake & Bake
Key card: In & Out
Crockery: Pour & Sip/ Hot & Tasty
Towels: Wash & Dry/ Nice & Clean
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