During the lesson with Fred we were asked to answer a list of questions, the aim was to unpick the brief, break it down and fully understand it.
Initially i chose the Douwe Egberts brief for the lesson to break down, here is the results of what feel about the brief:
1. Why have you chosen the brief?
- Because other than starbucks and costa, coffee seem almost old fashioned, so being able to generate something new would be exciting.
- I'm not a tea or coffee drinker, so choosing something i'm unfamiliar with could be challenging.
2. What do you want to get out of the brief?
- Have my work seen.
- Wint he competition.
- A better understanding or real briefs other than college briefs.
- To be able to communicate as a graphic designer.
- Gain contacts (if i win)
- Develop new skills, demonstrate my strengths.
3. What do you want to do/ propose in response to the brief?
- Redesign something for a popular brand.
- Experiment with different packaging design.
- Create something appealing and fresh for younger audience, without losing the heritage of of the brand.
- Diesign good quality products.
4. Why do you want to enter the brief?
- Gain confidence.
- Be part of the design realm.
- Be part of the competition to win the competition.
- Fell proud of my work that i've produced.
5. What is the problem?
- To increase awareness of the Douwe Egberts brand.
- Make it more popular with a younger audience.
- To encourage people to drink coffee at home.
6. What is the brief asking you to do about it?
- How to create something that makes the brand of coffee appealing to drink at home.
- Design a product that is contemporary yet still holds its heritage.
- Get younger people talking about the brand, make it popular.
7. What is the brief trying to achieve?
- Generate excitement about the coffee.
- Attract a new audience.
- Get younger people talking about coffee, make it popular.
8. What are the ten most important words in the brief?
- Douwe Egberts
- Communicates
- Young consumers
- Contemporary
- Heritage
- Home
- Desire
- Identity
- Create
- Appealing
9. What is the message/ concept?
- To challenge the drinks market.
- Encourage younger consumers to drink coffee.
- Make coffee drank at home as appealing as drunk in a shop.
- Increase awareness of the brand.
- Step away from old fashioned theme.
10. Who is the audience?
- Younger generation.
- Those with a thirst for knowledge.
- Those who like to experiment.
- Food and drink lovers.
- Those who pay for quality.
11. What is the context?
- New identity
- Heritage
- History
- Coffee
12. What products do you associate with the brief?
- Existing coffees ( Nescafe, Kenco, Maxwell etc).
- Costa and Starbucks, the younger consumer - competition.
13. Ways to win the brief?
- Range of products.
- Original design concept.
- Follow the requirements.
- Appropriate designs, consider audience.
- Clear communication.
- Good quality designs/ products.
- Imagination.
- Enjoy the brief.
- Level of intelligence.
- Expert of the subject.
- Well informed design.
14. Identify what you have to do?
- Include the DE logo.
- Create a campaign or products.
- Bring a modern and contemporary feel to the brand.
15. Understand what you need to do?
- Have the correct audience in mind.
- Use relevant information.
- Have a well executed design.
16. Define what you can do ?
- Come up with innovative ideas.
- Produce a range of products.
- Create/ design something fresh and desirable.
- Use tag lines provided. (not essential though)
- Well executed and well produced.
17. Speculate what could you do?
- Surveys.
- Primary and secondary research.
- Investigate into previous branding ideas.
- Look at the new market.
- See what drinks are most popular with a younger audience, and perhaps apply design methods to the coffee brand.
- Think of ideas aren't realistic too.
18. What hasn't been done before?
19. What do you know already ?
20. What do you need to research?
No comments:
Post a Comment