Brief: What is the problem you intend to solve?
I would like to rebrand and design merchandise for the band Crystal Castles based around stitching.
Who needs to know? Who is your audience? Be concise no more than ten words.
People who listen to Crystal Castles, gig/ festival goers - fans
What do they need to know? Be clear and specific.
How to craft the t-shirt themselves, by following designs.
These t-shirts could be a great product for people to get involved with and wear to their favourite gig - Crystal Castles.
What will they respond to? How will they connect/ understand the outcome?
My idea is to create a website, face book page or poster advertising the new re-branded crystal castles merchandise, its concept is based around the game dot to dot whereby you follow the dots to create your very own stitched image. (variety of images to choose from).
What research is required? What do you need to know in order to complete this brief to the fullest potential?
Primary: Survey to ask people to see where they would be interests in crafting their own t-shirts.
Secondary: Look into existing branding/ merchandise. Design companys for merchandise/ designers.
Plan.
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