Design for print and web/ ISTD/ Design direction boards

Here are the design direction boards i presented to the class in todays crit. 'Not Just Fleurons'

Ideas 

Research 

Crit feedback:

Strengths

Well thought out

Type faces used in examples of work would work well for development

Clear direction of what you want to do

The range of different media give you a selection to play with, and develop from

Hand rendered type face would look good as a book cover perhaps

Good visuals and good amount of research brought to the crit

Areas for improvement 

What is the age group of your target audience, try to specify? 

How will it be informative, what information will you be given to the audience?

Consider products, draw mock ups, have a variety

Narrow dow the media, don't have anything too complex

Considerations

Installation or illustration based would work well for the brief, unsure about the two together

Stick with a hand rendered approach, then perhaps digitalise later 

Think about colour schemes and fonts used

Design for print and web/ ISTD brief questions

5 problems you want to solve:
- How to develop a typographic product
- How to inform others about botanical life
- Why plants, flowers and gardens exist
- What the variety of botanical there are
- Have a clear visual identity and appropriate concept

5 reasons why:
- To further my typographic skills
- To gain a knowledge about the concept of my brief and apply it to products which also inform others
- To explore the life of plants and better my understanding about any kind of topic to inform others
- To investigate the botanical life around the world, different countries, different plants
- Having a clear concept and final idea that will express something worthy about the brief in a clear yet artist way

5 facts about the subject and content:
- Some see gardening as a metaphor of life
- Gardening comes in different forms
- In all gardens is the presence of plants
- Plants consist of form, colour, smell, feel, association, size, texture etc
- All plants have a different name

5 facts about your audience:
- Gardeners who enjoy the practice of growing plants and tending to their life either as a job or a hobby
- Photographers capture imagery of botanical art in a contemporary form


5 ideas you want to communicate:
- An informative website about botanical life
- A website which instructs individuals how to maintain the perfect garden
- A foundation where by gardeners can buy accessories and equipment for their garden
- An A-Z of all plants in the UK
- Facts and tips about hare to take care of the life that grows in ones garden

5 possible outcomes (end products):
- A typeface illustrating elements of flowers and plants
- A website which delivers informative and educational information about garden life
- A website for sharing information about gardening (from gardener to gardener) this could include, tips, photos etc
- A subscribing magazine
5 ways you can distribute these products:
5 things that should be communicated:

Design for print and web/ ISTD Re-write the brief

' Not just fleurons '

The brief:
Develop an understanding of the world of plants, consider their form, colour, size, texture, smell, taste, feel associations, personalities and botanical names. Develop an appealing ad informative outcome which interprets and celebrates plants.  Use mixed media to produce the typographic piece from hand rendered, screen, print, 3d and installation and media would be appropriate if it's a solid concept overall. Show off your typographic skills and remember to include words and language that are relevant to the theme of the brief.

Target audience:
- Stores that sell plants and flowers
- Gardeners
- Flower and plant enthusiasts
- Travellers
- Artists and photographers

Considerations:
As the botanical world is paradise of green tones and rainbow colours, the typography should follow these themes and be inspired the garden life.

Background:
Show an understanding of typography and how it can be used by applying element of the brief to it. Investigate thoroughly into the concept of the garden and the idea of flowers, what they are, why they are here and what they are for. Show a breadth of visuals and informative research.

Requirements:
- Research and development
- Strategy
- Specifications/ Grids
- Dummy/ Prototypes
- Final product

Design for print and web/ ISTD Briefs

We are required to pick one of the briefs from the ISTD projects, below are the ones i have selected which i have interest in and i believe i could develop something creative from these as a starting point. 

Ideas:

60's theme

Comparing artists

Songs that relate

Motion graphics

Short video

An advert

Interactive typography

Consider different eras, the change in music

Style of music reflect in design of type

Ideas:

Theme of 100

Fashion, music, art

Sport, science, literature, history

 

Ideas:

Cityscape/ Landscape

Installation or wall art

Graffiti inspired

Stefan Sagmeister like?

3d type

Objects used, natural, manmade

Select locations, beaches, fields, car parks, subways, derelict buildings etc

Ideas: 

3d type design

Installation

Photographs of botanical life

Flowers, plants, gardens

Different cultures

Consider colour, size, texture, smell, taste feel etc

Design for print and web/ Brief

Brief

Produce a body of work in response to one of the given briefs that demonstrates your understanding of design for Print AND Web-Based delivery. You should use the brief as a starting point that you can extend/expand in order to evidence your ability to design for cross media delivery. You will need to identify a point of focus (Print or Web) and present  products in their appropriate format. Any remaining deliverables can be presented as proposals with full artworks and supporting media.

Brief considerations:

Demonstrate an understanding of design and print

Use the brief as a starting point

Expand ideas

Mixed media delivery 

Document progress and research on DP and DC

Design for an audience

Demonstrate industry standard requirements 

Consider production methods

Stock and colour systems

Commercial costings

Correct labeling on blogs

Include mock ups

Final products

A fully functioning index file, ready for hosting

A pdf of 5 presentation boards (posted to DP via issuu)

Practical, conceptual and technical decisions included

Studio deadline and module deadline: 30/01/2012 - 2pm

What is design for print: Finishing experiments/ Foiling

Today i decided to practice doing some foiling, my original idea was to encorporate xamples of foiling into my info pack design, perhaps have a section of finishing examples how ever i would much prefer to use a technique such as embossing or foiling for a front cover. 

Here are few images showing the process of foiling. 

For these quick testers i just used the laminator, normally for the foiling process you would use a heat press, however these were just experiments. 

For this i printed off the the title 'Print Info' and placed a selected foil over the top and put it into a card folder before putting through the heated laminator. 

The result shows how the foil sticks to the ink through because of the heat, i particularly like this type of foil as i think is would look good on numerous stocks. 

I thought it would be useful to experiment with different stocks as well just to see the difference in outcome. 

A different foil i picked was a champagne gold, another nice foil which looks polished once finished. 

Design process/ responsive: Douwe Egberts progress crit

During the progress crit we were put into groups of five, myself, Steph, Nathan, Emily and Natalie were together. gladly the crit went well i pitched my concept o the group and received great feedback.
Below is the design direction boards i made.

Grades on the pitch: 5 = Excellent, 4 = Very good, 3 = Good, 2 = Average, 1 = poor

Feedback 1:
Clarity of concept 4/5
Breadth of ideas 4
Appropriateness of response 5
Contextual awareness 4
Analysis / understanding of audience 4
Level of innovation / originality 4
Quality / clarity of presentation 4

Areas for improvement
Maybe create a campaign based from heart imager and adapt campaign to interactive ideas, maybe an event or free promo home pack that includes details of why the coffee is homely. Could include posters, poems and coffee related things.

Additional comments
- Well designed presentation boards, clear and concise.
- Initial idea of a photograph of a person blowing love heart steam from a Douwe Egberts cup relates to something loveable, and something homely, would work well.
- The concept of the brief has been rewritten well and you understand how to address it.

Feedback 2:

Clarity of concept 4
Breadth of ideas 3
Appropriateness of response 4
Contextual awareness 4
Analysis / understanding of audience 3
Level of innovation / originality 4
Quality / clarity of presentation 3

Areas for improvement
- Visually show ideas that you have discussed.
- Show more evidence about the type of audience you are aiming at.
- Present less text - balance more with imagery.
- More research about how coffee is used currently in lifestyle of audience.
- Explore a few more ideas, other than just the photograph one.
- However the idea that you discussed is a really good way to approach the brief.
- You know the concept of the brief well and that will help you with your understanding.

Action plan:
If the love heart idea progresses, think about creating an event, a basket bundle, homely things, send outs to encourage people to buy the product, or a campaign.
Research recipes, packs, logos, love hearts. High light 'comfort'.
Think of things that you take home, tissues, magnets, mini things, presents, chocolates.
Hampers - catch could be buy more coffee jars to win seasonal hampers, homely, gifts, collectable things for a home.
See what starbucks and costa do for home ideas, how they approach the idea.
Think about branding and identity .