Tuesday, 16 April 2013

Concept workshop

Today's session was a quick concept workshop, we had to ask ourselves what a concept is?

- An idea
- A plan
- A way of thinking
- A message
- Guidelines
- Possibilites

Simon informed us about an existing hotel in London known as the ampersand, which has a unique design approach to the interior decor and product design within the hotel.

An example of the slogans used are 'cats and dogs'

We were then asked in our groups to generate ideas for the hotel, below are a few of our examples:

Slippers: Warms & Toasty/ Nice & Comfy/ Left & Right

Breakfast menu: Rise & Shine/ Wake & Bake

Key card: In & Out

Crockery: Pour & Sip/ Hot & Tasty

Towels: Wash & Dry/ Nice & Clean

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