Evaluation : OUGD401

1. What skills have you developed through this module and how effectively do you think you have applied them?

I feel i have improved on my ability to design type and produce a visual investigate or my understanding of it. 

Through out the module i have developed an understanding of how to speak confidentially about my work and deliver an appropriate and concise message about its concept, this is because of helpful crits and seminars with joe. 

2. What approaches to/ methods of design production have you developed and how have they informed your design development process?

Throughout this module i took advantage of the theory into practice brief and used my drawing ability to designs a typeface/ publication which reflects my interests as a designers as well as a person and i produced something useful and effective for another generation of female designers. I really enjoyed the brief as i fully investigated the anatomy of type, the history and evolution to produce my own typeface. I think the amount of research i did for this brief helped me a lot not only for the brief but as a designer, as i am growing fonder of type design. 

3. What strengths can you identify in your work and how have/will you capitalise on these?

I think i have gained knowledge in graphic design as a whole from visiting the lectures, to discussions with joe and richard, this has helped me understand the the theory side of graphic designs as well as the visual.

4. What weaknesses can you identify in your work and how will you address these in the future?

Unfortunately i underestimated my workload and time that i had to complete the module, with other modules going on along side context of practice i thought i could balance the work out evenly in which case this hasn't happened. My time managements skill have been very low throughout out this module, and my lack of commitment to the module until recently has shown, regrettably i haven't blogged a lot of my work because i lost it and lost track of time to be able to do it for the dead line. This is something i really need to work on, as i get too caught up in one brief at a time and forget about other important tasks and theoretical research which inevitably will help me in the long run. 

5. Identify 5 things that you will do differently next time and what do you expect to gain from doing these?

Give my self a timetable to get work done before crits and deadlines. 

Attend all seminars and crits as the feedback is necessary and i need to be more participating for others in the group.

Do work when given to me, not the night before it's meant to be handed in.

Keep up to date with work.

Do the work set and a little bit more, as it will benefit me.

6. How would you grade yourself on the following areas:

Attendance: 3

Punctuality: 3

Motivation: 3

Commitment: 2

Quantity of work produced: 2

Quality of work produced: 3

Contribution to the group: 2

Theory into practice : Publication

As my publication has an audience of young female designers,  i thought seemed appropriate to have a feline and subtle colour palette, here is the pastel colour i chose for throughout the pages of my publication.

From this i added my illustrated initials onto each page along with the letter and the name of the model who's face is being represented within the letter. 

Amongst the typeface the above four are my favourite, i think they are the most legible and capture the effect of fashion with in type. 

I chose to use the title ' The a-z of female fonts' as it's simple and straight to the point about what the publication consists of. 

I wrote an introduction for  the publication as i think it will be more appealing and interesting for the viewer to engage with what the purpose of the publication is and why its useful. 

For each initial i downloaded 3 fonts giving a total of 78 fonts, each of the fonts being very individual whether it be in the style of script, bold or italic.

The above images shows the full layout of my publication, which will be printed on A1 white gloss. An appropriate stock as its smooth and will be easy to flick through the publication with it being a font swatch  book. 

Photographs of final publication:

Over all i'm really happy with the result of my publication i think the printing quality has benefited my designs as well. Unfortunately i wasnt able to assemble the swatch book together with a metal ring as i could find one, i will do this as a later date however to show it as a functioning product. 

Theory into practice: Face into font

By using the original typeface Stefano Buffoni (metropolitan)  i began to illustrate the models faces into each initial. Here are four (a,b,c,d)images of how my type design/ illustrations started off.

Here is a few images to show the process of how i digitalised my typeface, i would of liked to of kept element of 'sketching' into my letters but i don't think it looks neat enough as a typeface.

Experiments with colour:

Theory into practice: Faces

Here are a few quick sketched i have done of the a-z model faces, from this is will do more detailed drawings and incorporate the facial features into each initial.