It's your choice: Crit feedback

Crit feedback:
Today we had an afternoon crit, my group consisted of Josh, Lisa, Natalie, Andrea and Joel together we pitched our ideas for the brief and received relevant feedback.
My feed back was helpful the others thought my idea was good, not too challenging especially for the time thats available, they agreed that the deliverables i have changed are relevant and are more appealing to the given proverb 'better late than never'.

5 questions to ask fred:
- Are you expecting it printed for the crit next Tuesday?
- Is there a specific audience?
- Do we have any other workshops on this, or do we just get on with the work?
- Do we need a full body of research or can we use our previous research if its relevant?
- Do we need presentation boards for the final crits?

It's your choice

I have decided to choose Message and delivery part 1- message and interpretation as the brief i would like to re-visit. I think because the designs were my first ever illustrator designs i think it would be interesting to see what strategy i would take on it and how i would do it differently as my design skills in illustrator i feel have massively progressed and also that i have learned a lot of other design methods since earlier in the year. 

BRIEF

Produce designs for a set of three high impact posters that deliver a personal identified message derived from your given proverb.  A proverb (from Latin: proverbium) is a simple and concrete saying popularly known and repeated, which expresses a truth, based on common sense or the practical experience of humanity  The three posters should work as a set or series and be visually consistent. The first must be produced solely using type, the second solely with image and the third a combination of both type and image. You are restricted to the use of two colours plus stock.

BACKGROUND AND CONSIDERATIONS

Memorable, immediate high impact and clear. Challenging, potentially controversial but appropriate and not offensive. Factual, statistical, informed and specific. You should use the (visual) language appropriate to one of the chosen papers. You can be bold, subtle, humorous, serious, and satirical.

DELIVERABLES

Three Posters ( 2:1 format) presented at A3 scale (but not A3 format).

Each poster should be supported by comprehensive visual research into frame format, composition and content.

A photographic image of one of the posters in context. 

My original 3 posters 

Here are a few slides i found from the presentation we were given for the original brief i think these will help me rationalise exactly what i want to do:

Message: 'Better late than never' i think keeping the proverb is the best option, after looking back at my original brainstorm of ideas i realised there is a lot more i could of done with the brief if i wasn't restricted by format and colour schemes.

Meaning: I'm unsure exactly what my proverb will me and how it will be addressed but i think keeping things simple and not to serious is the best option, i don't want to over complicate or change too much about the brief. I think my meaning should literally be what the proverb says.

Audience: I feel that my audience should be those who need to use the proverb appropriately for example someone who has forgotten to send a birthday card, would enclose an apology in the card for its lateness or send a 'belated birthday card', i think in my case my proverb would work ideally in this situation. 

Context: I intend to research more about the proverb meaning, birthday cards and how they can be designed as well as appropriate layout for content. 

Deliverables: I think it would be best if i slightly change the deliverables to benefit the new products; instead of having -Three Posters ( 2:1 format) presented at A3 scale (but not A3 format). I have decided i would like to design three birthday cards (unsure of the size just yet perhaps all different) which look part of a series 'better late than never cards'. I also suppose the proverb would be suitable for other occasions such as anniversaries, christenings, wedding card, but i think keeping it to one occasion would keep the designs more simple. 

It's your choice

Brief 
Select a brief, task, response or product that you have completed as part of the programme and improve on it. What will choose & why? How will you improve it and for what reason?

Review all the work, tasks and workshops that you have been involved in since september and identify an opportunity to revisit something that you wish you had more time to complete, could change the decisions that you made or should have researched / developed more thoroughly. You can only select from briefs that you have completed and not those that are currently under development.


We are not asking you to just re do a brief. Whatever you choose should act as starting point that offers you the chance to develop a substantial exploration of an problem, idea, concept, process. Can you extend your initial ideas into a range of products, a deeper investigation of context / function / format or review your response to a group project. 


WHAT brief/ task i want to re-visit:
'Proverbally yours message and interpretation' or 'Provberbally yours message and delivery' 


WHY - Because i wasn't satisfied with the outcome of either of the briefs i thought my designs were weak and there was lack of design experimentation as well a good body of research.


HOW - I intend to revisit one of the two briefs, firstly brainstorm what did and didn't work about each brief, how it can be resolved and why it will work and be delivered better.


Message and interpretation:
- original concept worked but visually weak
- first ever design on illustrator 
- would be interesting to see a difference in design ability
- wished i could of done more
- perhaps change the deliverables 
- opportunity to re-think the concept/ alter
- perhaps choose a different design process


Message and delivery:
- hand rendered instead of illustrator
- didn't fully research 
- left it till last minute
- wasn't full satisfied with my designs
- try a different method of design

Evaluation OUGD404

What skills have you learned through this module and how effectively do you think you have applied them?

I have learned numerous skills through out this module, in particular the understanding of colour theory with in design, type and grid and the nessesaties of layout in design as well as more photography skills. Whilst doing this module i realised there were a lot of things that interested me and some that really didn't. On one hand there was colour theory which i found visually interesting and wanted to learn more about it, and on the other hand there was type and grid which i wasn't such a fan of, it took me a while to understand it and work out how to use it in design, but now that i understand it i have realised how relevant it is.

The anatomy of type sessions were interesting and they made me a huge fan of creating my own typefaces, something that i wasn't very confident in doing because i didn't know all the ins and out of typeface design. From this i am eager to learn more about type but for now i think i have took advantage of what i have learned in the anatomy of type sessions and applied it to my 'what is a line' brief, it was by far my favourite and most experimental brief yet. I loved creating the typefaces, and lineup posters for the band crystal castles over all i'm really happy with the crystal castles merchandise designs, unfortunately i was short of money to be able to purchase t-shirts and screen print my designs, never the less the designs are on my blog and when i have a free few hours i'll definitely screen print the c.c t-shirts.

What approaches to/methods of design production have you developed and how have they informed your design development process?

I realise now that the module is finished and i look back at the work that i have done and also should of done more of that everything that i learned is essential and i should of experimented and practiced with it a lot more to take full advantage of the skills learned. 

However the sessions we had with Lorenzo about type and grid and layout really helped me with my designs it made think about composition with in my work a lot more.

What strengths can you identify in your work and have/will capitalise on these?

I found that my strongest points in my work are photography and i feel like my designs on illustrator have processed a lot since the beginning of the year, i feel fully confident in using the software, i still have a lot to learn but the past couple of weeks my working methods have changed a lot since i purchased a macbook, that alone has give me the ability to do more work and without it i think i'd of struggled even more the the design principles module as a lot of work i had to go back to and redo because i lost a lot of imagery which was on my old laptop. 

What weaknesses can you identify in your work and how will you address these i the future?

I feel this module isn't my best, on one hand i have the 'what is a line' brief which i really enjoyed and if i had more time i could of done a lot more with. Where as the rest of the work i didn't feel i done so much with for example research for each of the areas we were learning, i could of made myself a lot more familiar about colour theory and type and grid. Unfortunately i do feel like i forget about design principles compared to other projects going on at the same time.

I'm also quite disappointed with my time management and design skills for this module, a lot of the work ended up being last minute and not up to standard, i definetly feel i could of done a lot better and wished i'd tried harder with the module. 

I also felt that i barley annotated my work while it was in process and evaluated the final outcome with is something i need to do more of in other modules.

Identify five things that you will do differently next time and what do you expect to gain from doing these?

I will manage my time more effectively enabling me to plan, organise and do more work on time.

I will research more appropriately to gain knowledge for running projects.

I will photograph and annotate my work more to show the full investigation and development of my work.

I will improve my knowledge of digital software programmes to be able to use them handily and not just for whats necessary. 

I will improve the quality and quatinty of work i produce to benefit my knowledge and under satnding as well as grades.

Attendance - 4

Punctuality - 4

Motivation - 3 

Commitment - 3

Quality of work produced - 2

Quantity of work produced - 2

Contribution to the group - 3

WHAT/ IS/ A/ LINE? FINAL DESIGNS

a1 poster

a3 poster

a5 flyer

t-shirt designs

website 

https://crystalcastlesstore.bigcartel.com/admin/design
http://crystalcastlesstore.bigcartel.com/

WHAT/ IS/ A/ LINE? T-Shirt designs

final t-shirts

Big cartel website

WHAT/ IS/ A/ LINE? Design development

WHAT/ IS/ A/ LINE? Design development

Another poster, i haven't yet decided on a colour scheme, this one seems to have drifted away from the other designs i have made but i like boldness of it and looks appropriate for Crystal Castles. It needs developed more but its a starting point.
I think reducing the red stripes a little makes the text more readable too. 

WHAT/ IS/ A/ LINE? Poster experiments